Ethekwini Municipality’s Durban Fresh Produce Market (DFPM), erected in 1975, is amongst the largest public bulk Fresh Produce Market in South African Fresh Produce Markets. DFPM located in Clairwood at 81 Flower Road, has an annual turnover in excess of R2,2 billion. Four registered Fresh Produce Commission Market Agents and one Fresh Produce Market Wholesaler perform the procurement and selling of Fresh Produce at Durban Fresh Produce Market. Market Agents are regulated by the: Agricultural Produce Agents Council (APAC), in terms of the Agricultural Produce Agents Act 12 of 1992, as well as by the Municipality’s Market By-Laws, while the Market Wholesaler is regulated by the Municipality’s Market By-Laws.
Durban Fresh Produce Market is regarded as the more modern, technologically advanced and aesthetically pleasing of the other national bulk fresh produce markets in South Africa.
Durban Fresh Produce Market commission market agents and fresh produce market wholesalers receive fresh produce on consignment from farmers/suppliers throughout South Africa and to a lesser extent from certain neighboring countries. Commission Market Agents and Fresh Produce Market Wholesalers distribute fresh produce to buyers and potential buyers, who are pre-dominantly located within the KwaZulu-Natal province.
Buyers include, amongst others, chain stores, wholesalers, retailers, distribution companies, traders, food processors, informal traders and the hospitality industry.
Durban Fresh Produce Market introduced a black owned new market wholesaler thereby addressing the aspect of transformation. The appointed Fresh Produce Market Wholesaler commenced trading in September 2023.
Durban Fresh Produce Market has now five fresh produce intermediaries, of which four are registered commission fresh produce market agents and one fresh produce market wholesaler.
All these intermediaries are trading within the two sales halls (the fruit and vegetables hall, and the potato and onion hall) namely:
RSA Market Agents
Grow Port Natal Market Agents
Subtropico Durban Market Agents
Hanly Market Agents
Mzansi Fresh Market Wholesaler
