PMA Fresh Connections

Southern Africa offers programmes to attract, develop and retain industry talent

Caroline Ravenall_MH2.jpg

30 and 31 July 2019 has been set for the PMA Fresh Connections: Southern Africa Conference and Trade Show at the Century City Conference Centre in Cape Town. 

What makes this event unique, is that it is the only event in southern Africa that brings together the entire fresh produce supply chain under one roof. 

In addition to an exciting conference programme, trade show and new connections roundtable, the event has a huge focus on industry talent.

“Founded in 2005, the Center for Growing Talent (CGT) is a charitable organisation with the mission to provide industry-specific solutions to attract, develop and retain talent for the produce and floral industries,” explains Alicia Calhoun, CGT vice president - Talent portfolio.

This year, the CGT will be hosting three programmes at Fresh Connections: Southern Africa. 

  • The Women’s Fresh Perspectives Breakfast will provide industry members the opportunity to build meaningful relationships and to gain career insights from inspirational guest speaker, Caroline Ravenall.  Her expertise is based on 25 years of business and leadership experience – 10 of which were spent as a high flying executive working with Richard Branson and the Virgin Group of Companies where innovation, disruption, and change were a constant feature.
  • Focusing on growing professional networks the Young Professionals Breakfast will bring together career-minded professionals 35 and younger who are working in the fresh produce industry.  They can look forward to learning from industry leaders and connecting with peers to share ideas and experiences. 
  • Career Pathways programmes are designed to attract the best and brightest university students to begin a career in the fresh produce industry. In hosting the Career Pathways programmes, CGT works close together with the Citrus Academy, the Embassy of the Kingdom of the Netherlands in South Africa and four local universities.  The programme includes a career focused workshop, as well as access to other CGT events and Fresh Connections conference sessions. Furthermore, a Career Ambassador will be assigned to each student to serve as an industry advisor answering questions, and introducing them to other industry professionals.

“To attract fresh talent to our industry takes committed volunteers, who create awareness about career opportunities and spread their passion for fresh produce and floral to others.

“We are grateful for sponsors such as Absa Bank, Bayer and the Embassy of the Kingdom of the Netherlands in South Africa who support the CGT programmes at Fresh Connections: Southern Africa,” says Calhoun.

Women’s Fresh Perspectives Breakfast and Dialogue

Date:     30 July 2019

Time:     07:00-11:00

Fee:        R600 Breakfast only

               R800 Breakfast and dialogue 

Young Professionals Breakfast

Date:     31 July 2019

Time:     07:00-09:00

Fee:       R250

For more information and to register visit or contact: Lindie Stroebel, General Manager PMA Southern Africa on e-mail

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