MAKE YOUR PLEDGE

FoodBank SA launch 12 Hour Fast on World Hunger Day to highlight ongoing crisis

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According to the 2013 Global Food Security Index (GFSI) more than 870 million individuals globally do not have a secure source of food. The annual report, which measures the state of food security globally, ranked South Africa 39 out of 107 countries, while neighbouring countries in Africa, such as Congo, ranked last. 

According to Andy Du Plessis, Managing Director of FoodBank SA, these figures reiterate the importance of raising awareness around food security both locally and internationally. “In South Africa, approximately 11 million citizens – a fifth of the population – are vulnerable to food insecurity, meaning that they do not know where their next meal will come from.

“While many South Africans live in uncertainty, not knowing where their next meal will be coming from, one third of food produced in South Africa goes to waste.”

In an effort to address the growing issue of hunger and food security, FoodBank South Africa (Foodbank SA), a registered non-profit organisation and the country’s national food banking network, have launched their 12 Hour Fast campaign, which involves individuals donating R40 towards the cause and committing to a 12 hour fast on World Hunger Day, the 28th May 2014.

Du Plessis says that World Hunger Day is a global annual event which celebrates sustainable solutions to ending extreme hunger and poverty. “By donating R40 and committing to fast for 12 hours, individuals will not only be raising awareness for the cause, but will also guarantee that one hungry South African is fed for an entire month.”

Participants are encouraged to take part in the initiative by completing the online registration form available on the FoodBank website (www.foodbank.org.za), which will facilitate the donation and commit them to fasting for 12 hours, from 07h00 till 19h00, on World Hunger Day.

Du Plessis says that while fasting for 12 hours may prove to be quite a task for some, many individuals endure this each and every day. “Fasting for 12 Hours may be a challenge for us, but we are comforted by the fact that we know where our next meal will come from.  What we don’t realise is that many South Africans often go without meals for longer than 12 hours each day.”

In the 11 days leading up to World Hunger Day, FoodBank SA encourages participants to partake in their online 12 Days of Appreciation campaign on the organisation’s social media platforms.  The campaign invites the public to post a picture every day of what they appreciate, be it photos of family and friends, a pet or favourite destination, and make use of the#12daysofappreciation and #FoodBankSA12HourFast hashtags.

“There are many things that we take for granted each day, such as our daily meals. All South Africans value and appreciate different things, and this initiative allows us to share this with the world, as well as our collective appreciation on the 12thday, World Hunger Day.”

On the 12th day (World Hunger Day) Du Plessis invites participants to do something special to commemorate their fast. “At the end of the day we encourage you to get together with family and friends to break your fast, while keeping in mind the impact of hunger on the lives of millions of South Africans. We ask that participants share an image of the meal they ate to break their fast on the social media platforms as this will illustrate a combined effort from all South Africans to beat this growing issue.”

 

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