by Retha Louw

Izethelo Awards

Agricultural journalism given recognition in the fruit industry

The fruit industry acknowledges agricultural journalists

The main purpose of this award is:

  • To motivate the media to convey the functions and activities of the industry as efficiently as possible to all role players in the target market;
  • To promote the interests of the deciduous fruit producers on a national basis and to enhance the image and products of the fruit industry;
  • To enhance the variety of excellent qualities and health value of fruit;
  • To establish and maintain continuous unity and commitment within the fruit industry as a whole.


The ultimate winner will be selected on the following basis:

Strategic: Articles, features and reports that could influence the future of the fruit industry in SA in the long term.

Operational: Covering day to day general industry activities in the value chain or a series of published material.

Hard news: Short term, hard hitting news issues.

Finalists will be selected on the basis of:

  • Creativity – is the insertion new, original and easy?
  • Best possible contribution to promote and enhance the image of the deciduous fruit industry.
  • Dynamics, extent and topicality of insertion.
  • Is it well written along with the necessary technical finishing touches?


Trophy and a cash prize


Entrants are required to submit one article or a range of published material, which has been published or broadcast between 1 August and 31 July of the current year.

Print entrants should submit one master copy of each article (no photocopies). Radio or Television entries should be submitted by DVD. Advertorials cannot be entered for the competition.

Each entry must have a completed Izethelo Entry form attached.

The DVD’s, entry forms and material must be packaged and transmitted in one envelope/holder per nomination. Use a separate envelope/holder for each nomination.

No nomination DVD’s or material will be returned, thus no original DVD’s are accepted.

The closing date is 31 July 2013. No late entries will be accepted !

For all entries of further enquiries: Retha Louw, Izethelo, PO Box 163, PAARL, 7622. Physical address: 258 Main Road, PAARL, 7620. Tel: (021) 870 2900. The detail of the award as well as the entry form is available on the HORTGRO website,


The competition is open to all bona fide agricultural journalists – published articles or reports with specific reference to the fruit industry, in newspapers or magazines in South Africa or broadcasted over audio and visual media in South Africa.

Previous winners may enter again.


The entries and nominations will be judged by a committee selected by the Industry Association of deciduous fruit. The decision of the judges is final an no correspondence will be entered into. The judges reserve the right to withhold the award depending on the merit of the entries.


Please follow up to confirm that your entry has been received. Judging will take place during August at HORTGRO, 258 Main Street, Paarl. The announcement of the winner and the handing over of this award will take place at the annual Gala Evening of the Fruit industry on 13 September 2013. The organisers are willing to assist the finalists with any travelling and accommodation arrangements (the finalists are responsible for the costs of their spouse / partner.)

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Issue 45


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